Go World had been hugely successful for Visa in 2008 and 2010. In 2012 we introduced the idea of a "global cheer". An online platform that gave people in countries all over the world the opportunity to “cheer" like never before. With motivational texts, photos, videos and by watching and sharing our content. And it worked. We had hoped for around 14 million “cheers”. We ended up with nearly 70 million.